Careers

Generational talent.

We’re always on the lookout for ambitious, talented people to be part of our growing team. Think you can help us build what comes next? We’d love to talk.

Contact us about any of our vacancies via [email protected]


Benefits & perks

Time off: 28 days annual leave + bank holidays + one extra day per year with the company.
Lunch: Every couple of weeks we head out for lunch at a restaurant of the team's choosing.
Hybrid: We combine working from home with regular central London office time.
Socials: At the end of each month we hit the town for drinks, food & a bit of a good time.
Activity days: Once per quarter we meet up for a day of fun and activities together.
WFH budget: We offer a WFH budget to help make your home working environment that bit better.
Book allowance: Free books on us! Our unlimited book allowance fuels learning, creativity & new ideas.
Enhanced pension: If you decide to save extra for the future, Intent will boost this with an extra contribution.
Enhanced maternity & paternity: Financial support to help you focus on your new arrival.
Remote: We embrace full remote work, while offering London-based employees freedom to work from new locations.
Culture at Intent
We get our kicks from the challenge of building and growing. Engineering a thriving, successful business. Pitting ourselves against the toughest competition and using our ingenuity to break through. Developing individually and as a team into a formidable force. Celebrating our wins and sharing good times together. This is made possible by offering all employees trust, flexibility, and progression - in a role they really value.

Open roles

Content Writer & Editor - Personal Finance
Location: Hybrid Working

Day to day, your focus will be on writing and editing all forms of content for one of our comparison brands. You’ll strive to ensure our content is market-leading, meeting the needs of our users and keeping search engines happy. 

Reporting to our Senior Content Manager, you will manage and deliver an effective content strategy on your assigned brand. You’ll lean on a team of freelancers to help deliver results, while taking wide-ranging ownership of website content quality and production. 

You’ll have great ideas for content angles, an appreciation of search intent, and be able to develop a clear voice for a website. You’ll quickly get to know your project inside out, giving it care & attention while nurturing further growth and success. Ultimately, you’ll be excited to see the impact your content has on driving traffic and building the business.


Intent is a digital marketing and online lead generation company on a mission to build leading brands within the financial services sector and beyond.

Backed by start-up accelerator Kinetic Investments and based in the City of London, Intent operates a number of successful comparison and media sites in various competitive niches. As part of our ongoing expansion, we’re looking for an impact-driven personal finance content specialist to join our growing content team. 

The Role:

Day to day, your focus will be on writing and editing all forms of content for one of our comparison brands. You’ll strive to ensure our content is market-leading, meeting the needs of our users and keeping search engines happy. 

Reporting to our Senior Content Manager, you will manage and deliver an effective content strategy on your assigned brand. You’ll lean on a team of freelancers to help deliver results, while taking wide-ranging ownership of website content quality and production. 

You’ll have great ideas for content angles, an appreciation of search intent, and be able to develop a clear voice for a website. You’ll quickly get to know your project inside out, giving it care & attention while nurturing further growth and success. Ultimately, you’ll be excited to see the impact your content has on driving traffic and building the business.     

Responsibilities:

  • Be the dedicated lead writer and editor for one of Intent’s brands/websites
  • Collaborate with teammates in SEO, PR & product to achieve a variety of content-led wins
  • Manage content plans & delivery, from ideation to publishing and ongoing content maintenance
  • Use keyword research, search volumes & SEO best practices to influence priorities, briefs, page structures and how to meet user needs
  • Make sure everything we publish sticks to our content guidelines and briefs
  • Use freelance resource to help deliver various types of content (guides, reviews, campaigns, data journalism, news, visual assets etc)
  • Evolve our style guides and develop a voice for content 
  • Use Google Analytics and Search Console data to assess content performance and influence next steps

About you:

  • A genuine passion for the craft of writing
  • Curious and inquisitive about learning new things and developing your career
  • A keen interest in personal finance and the world of money
  • 2+ years experience writing & editing long-form, highly researched and engaging web content
  • Familiarity with SEO and how it impacts the world of digital publishing
  • Friendly and personable character
  • Experience working in a startup environment preferred

Full time – permanent

Salary: £35,000 per annum

Content Writer & Editor - Cryptocurrency
Location: Hybrid Working

Day to day, your focus will be on writing and editing all forms of content for one of our comparison brands. You’ll strive to ensure our content is market-leading, meeting the needs of our users and keeping search engines happy. 

Reporting to our Senior Content Manager, you will manage and deliver an effective content strategy on your assigned brand. You’ll lean on a team of freelancers to help deliver results, while taking wide-ranging ownership of website content quality and production. 

You’ll have great ideas for content angles, an appreciation of search intent, and be able to develop a clear voice for a website. You’ll quickly get to know your project inside out, giving it care & attention while nurturing further growth and success. Ultimately, you’ll be excited to see the impact your content has on driving traffic and building the business.


Intent is a digital marketing and online lead generation company on a mission to build leading brands within the financial services sector and beyond.

Backed by start-up accelerator Kinetic Investments and based in the City of London, Intent operates a number of successful comparison and media sites in various competitive niches. As part of our ongoing expansion, we’re looking for an impact-driven [personal finance]/[cryptocurrency & blockchain] content specialist to join our growing content team. 

The Role:

Day to day, your focus will be on writing and editing all forms of content for one of our comparison brands. You’ll strive to ensure our content is market-leading, meeting the needs of our users and keeping search engines happy. 

Reporting to our Senior Content Manager, you will manage and deliver an effective content strategy on your assigned brand. You’ll lean on a team of freelancers to help deliver results, while taking wide-ranging ownership of website content quality and production. 

You’ll have great ideas for content angles, an appreciation of search intent, and be able to develop a clear voice for a website. You’ll quickly get to know your project inside out, giving it care & attention while nurturing further growth and success. Ultimately, you’ll be excited to see the impact your content has on driving traffic and building the business.   

Responsibilities:

  • Be the dedicated lead writer and editor for one of Intent’s brands/websites
  • Collaborate with teammates in SEO, PR & product to achieve a variety of content-led wins
  • Manage content plans & delivery, from ideation to publishing and ongoing content maintenance
  • Use keyword research, search volumes & SEO best practices to influence priorities, briefs, page structures and how to meet user needs
  • Make sure everything we publish sticks to our content guidelines and briefs
  • Use freelance resource to help deliver various types of content (guides, reviews, campaigns, data journalism, news, visual assets etc)
  • Evolve our style guides and develop a voice for content 
  • Use Google Analytics and Search Console data to assess content performance and influence next steps

About you:

  • A genuine passion for the craft of writing
  • Curious and inquisitive about learning new things and developing your career
  • A keen interest in cryptocurrency and the world of money
  • 2+ years experience writing & editing long-form, highly researched and engaging web content
  • Familiarity with SEO and how it impacts the world of digital publishing
  • Friendly and personable character
  • Experience working in a startup environment preferred

Full time – permanent

Salary: £35,000 per annum

Senior Content Manager
Location: Hybrid Working

We’re looking for an impact driven Senior Content Editor to work within our SEO team and lead our content efforts across all markets – becoming the key stakeholder in the business for content requirements.

As a content genius, you’ll spend time creating, crafting & editing high quality briefs, articles and guides alongside our SEO team, and work with both an internal and external writing team to turn them into world class resources to educate and inform our audiences within the fields of cryptocurrency and remittance.


Intent is a digital marketing and online lead generation company on a mission to build leading brands within the financial services sector.

Backed by start-up accelerator Kinetic investments, we are working to transform digital finance with our growing portfolio of comparison sites, and have ambitious plans spanning trading & investing, remittance, and other financial products.

We are based in the City of London, and operate a hybrid working policy, mixing office time with working from home.

The Role:

We’re looking for an impact driven Senior Content Editor to work within our SEO team and lead our content efforts across all markets – becoming the key stakeholder in the business for content requirements.

As a content genius, you’ll spend time creating, crafting & editing high quality briefs, articles and guides alongside our SEO team, and work with both an internal and external writing team to turn them into world class resources to educate and inform our audiences within the fields of cryptocurrency and remittance.

Responsibilities:

  • Be the central point for planning, structuring and delivering the company’s commercial and editorial strategy across all websites and geos
  • Manage a writing and translation team to deliver upon content sprints
  • Manage content budgets across geos and websites
  • Edit content produced, maintaining our high editorial standards and to meet SEO requirements
  • Ensure content is factually correct and appropriately sourced – including fact checking where necessary
  • Proactively develop content types, evolve style guides and content features
  • Mentor the content team and train content writers and editors in best practice content for SEO and readership
  • Analyse and report on content performance
  • Make data-led decisions on content development

Skills required:

  • 4+ years experience in a content managing and editing
  • Experience editing long-form, highly researched and engaging content
  • Portfolio available to share (please provide link on CV or with your application for both previous writing and editing experience)
  • Proven familiarity with SEO and successful SEO content
  • Budget management experience across monthly and quarterly budgets
  • Experience working in a start up environment preferred

Full time – permanent

Salary: £45,000-£55,000 per annum DOE

Senior Digital PR Manager
Location: Hybrid Working

We’re looking for a creative and ambitious Senior Content Marketing Manager to work alongside our SEO team and lead our link acquisition efforts with a focus on data-led, high quality, impactful Digital PR and link campaigns. The Senior Digital PR Manager will be responsible for managing both internal and external resources for our outbound link efforts and develop new silos of link opportunities.

As an inbound links genius, you’ll spend time creating and crafting campaign ideas within our SEO and Content team, turning them into link building strategies and seeing them through to fruition.

Combining digital PR and traditional SEO tactics, you’ll have a keen understanding of the types of content that will inform users, whilst improving our search profile.

The ideal candidate is expected to take ownership of campaigns from conception, to creation, outreach, and reporting. You won’t work in isolation but you will need to be hands-on.


Intent is a digital marketing and online lead generation company on a mission to build leading brands within the financial services sector.

Backed by start-up accelerator Kinetic investments, we are working to transform digital finance with our growing portfolio of comparison sites, and have ambitious plans spanning trading & investing, remittance, and other financial products.

We are based in the City of London, and operate a hybrid working policy, mixing office time with working from home.

The Role:
We’re looking for a creative and ambitious Senior Content Marketing Manager to work alongside our SEO team and lead our link acquisition efforts with a focus on data-led, high quality, impactful Digital PR and link campaigns. The Senior Digital PR Manager will be responsible for managing both internal and external resources for our outbound link efforts and develop new silos of link opportunities.

As an inbound links genius, you’ll spend time creating and crafting campaign ideas within our SEO and Content team, turning them into link building strategies and seeing them through to fruition.

Combining digital PR and traditional SEO tactics, you’ll have a keen understanding of the types of content that will inform users, whilst improving our search profile.

The ideal candidate is expected to take ownership of campaigns from conception, to creation, outreach, and reporting. You won’t work in isolation but you will need to be hands-on.

Responsibilities:

  • Strategising, planning & executing outreach/links campaigns across English and Non-English speaking markets
  • Achieve monthly DR earned links targets
  • Manage internal and external resource
  • Being the focal point within the business for improving link practices
  • Working collaboratively with the content & SEO team to create content and plan campaigns
  • Building relationships with third party sites to improve chances of conversion
  • Build relationships with sources to build exclusive data-led campaigns
  • Managing and working to a media budget (including freelance resource)
  • Traditional link acquisition tasks including; backlink analysis, competitive analysis, submissions, link exchanges etc.

Skills required:

  • 3+ years experience in a digital PR / link building role
  • Outstanding organisational skills, attention to detail and the ability to prioritise
  • Outstanding written and spoken communication skills
  • Ability to work to tight deadlines and deliver results across multiple campaigns

Desirable but not essential:

  • Knowledge of the financial industry
  • Existing contact list in crypto / financial PR markets

Full time – permanent

Salary: £50,000 per annum

SEO Specialist
Location: Hybrid Working

We’re looking for a creative and ambitious SEO Specialist to take control of our SEO efforts across one of our flagship financial comparison sites – MoneyTransfers.com.

The ideal candidate will work closely and is expected to take ownership of many core SEO functions including keyword research, technical SEO, onsite optimisation, staying on top of industry updates & all-round SEO support.

As a self-starter you will be able to independently execute SEO work for the brand, chase results and be able to identify both quick SEO wins and longer term projects. You’ll be working closely with both the Head of SEO and VP of Financial Services to take the website to the next level.

You will be responsible and accountable for the SEO performance of the website from top to bottom and not shy away from getting stuck in to fix errors, improve performance and ultimately grow our organic offering to drive revenue in both existing and new markets.


Intent is a digital marketing and online lead generation company on a mission to build leading brands within the financial services sector.

Backed by start-up accelerator Kinetic investments, we are working to transform digital finance with our growing portfolio of comparison sites, and have ambitious plans spanning trading & investing, remittance, and other financial products.

We are based in the City of London, and operate a hybrid working policy, mixing office time with working from home.

The Role:

We’re looking for a creative and ambitious SEO Specialist to take control of our SEO efforts across one of our flagship financial comparison sites – MoneyTransfers.com.

The ideal candidate will work closely and is expected to take ownership of many core SEO functions including keyword research, technical SEO, onsite optimisation, staying on top of industry updates & all-round SEO support.

As a self-starter you will be able to independently execute SEO work for the brand, chase results and be able to identify both quick SEO wins and longer term projects. You’ll be working closely with both the Head of SEO and VP of Financial Services to take the website to the next level.

You will be responsible and accountable for the SEO performance of the website from top to bottom and not shy away from getting stuck in to fix errors, improve performance and ultimately grow our organic offering to drive revenue in both existing and new markets.

Responsibilites:

  • Working alongside the Head of SEO, SEO Manager, a Senior Digital PR manager and Content Manager and team of writers to achieve SEO growth through targeted content and campaigns within financial services
  • Ownership of the SEO performance across MoneyTransfers.com
  • Identify weaknesses within the SEO profile of the website and develop strategies for growth in multiple international markets
  • Keep a minimum standard of technical and onsite SEO operational at all times – taking into account the impact of development projects and product launches
  • Keeping ahead of and reacting to Google Algorithm updates, analyzing changes across the market and actioning projects as a result/in preparation of these updates
  • Managing freelance SEO specialists for international optimisation and localisation
  • Researching and prioritizing relevant information to form a content plan with SEO growth within it based both on internal needs and your own ideas
  • Performing keyword research to identify search opportunities to ensure our brands appear in revenue driving SERPs (Eng & Non-Eng)
  • On-site content optimisation (best practice for E-A-T, internal linking, titles, content editing etc.) – including briefing a Content Manager on best practices for SEO within content briefs
  • Briefing technical site improvements, schema, page speed, sitemaps etc. into product and ensure they mean all Google guidelines / carrying out technical updates where possible
  • Error auditing, diagnosis and solution handling (fixing crawl errors, render issues, LCP issues etc)
  • Site maintenance (redirects, broken links, site cleanup, duplicate content etc..)
  • Proactively performing on site audits and implementing improvements ongoing

Skills required:

  • 3+ years experience in an SEO role – preferably in a highly competitive B2C environment
  • Strong knowledge and experience using SEO tools (Majestic, Ahrefs, GSC, ScreamingFrog / SiteBulb / DeepCrawl, Moz, SEMRush, etc..)
  • Strong command of the English language and grammar.
  • Knowledge of marketing principles (audiences, tone of voice, content types and their needs etc..)
  • Experience in SEO across multiple international markets
  • Demonstrable examples of successful SEO campaigns to be discussed at your interview

Full time – permanent

Salary: £40,000 per annum

Full Stack JavaScript Developer
Location: Hybrid Working

You will be responsible for working on our network of websites; implementing new features, implementing new designs as well as working on our internally developed systems that power our websites.

The ideal candidate will have knowledge and experience of developing highly performant API services and websites following best practices.


Intent is a digital marketing and online lead generation company on a mission to build leading brands within the financial services sector.

Backed by start-up accelerator Kinetic investments, we are working to transform digital finance with our growing portfolio of comparison sites, and have ambitious plans spanning trading & investing, remittance, and other financial products.

We are based in the City of London, and operate a hybrid working policy, mixing office time with working from home.

The Role:

You will be responsible for working on our network of websites; implementing new features, implementing new designs as well as working on our internally developed systems that power our websites.

The ideal candidate will have knowledge and experience of developing highly performant API services and websites following best practices.

Responsibilities:

Work with other departments and management to understand the needs of the business and deliver high impact features and improvements
Develop and maintain highly performant code
Keeping technical documentation up to date
Take a hands-on approach to all areas of the role

Skills required:

Essential

  • Experience with a modern, component driven framework (i.e. React)
  • Experience implementing responsive designs
  • A thirst for knowledge regarding the latest developments in the JavaScript language

Desirable

  • Experience developing APIs using Node.js
  • Experience with some or all of the technologies in our stack

React
NestJS
NextJS
Tailwind
PostgreSQL
Redis
Google Cloud Platform (incl. BigQuery / Cloud Functions)

Personal Traits:

  • An ambition to learn and progress
  • Hard working and proactive
  • Thrives in a challenging and fast-paced environment
  • Resilient and maintains a positive attitude at all times

Full time – permanent

Salary: £40,000-£50,000 per annum DOE

SEO Outreach Executive
Location: Hybrid Working

We are looking for a hungry and passionate SEO outreach executive  to join our growing team to be responsible in aiding some key aspects of our link building campaigns – including campaign management, competitor analysis and working with freelance resources to achieve key results within the business. 

The ideal candidate will have hands-on experience in SEO link building and as a result have a solid understanding, and be able to demonstrate different strategies and efforts that will turn links into rankings.


Intent is a digital marketing and online lead generation company on a mission to build leading brands within the financial services sector.

Backed by start-up accelerator Kinetic investments, we are working to transform digital finance with our growing portfolio of comparison sites, and have ambitious plans spanning trading & investing, remittance, and other financial products.

We are based in the City of London, and operate a hybrid working policy, mixing office time with working from home.

The Role:

We are looking for a hungry and passionate SEO outreach executive  to join our growing team to be responsible in aiding some key aspects of our link building campaigns – including campaign management, competitor analysis and working with freelance resources to achieve key results within the business. 

The ideal candidate will have hands-on experience in SEO link building and as a result have a solid understanding, and be able to demonstrate different strategies and efforts that will turn links into rankings.       

Responsibilities:

  • Strategising, planning and executing outreach campaigns across a number of different websites and geos at the same time
  • Ability to report and show positive impact on SEO metrics with each approach
  • Liaising with external resources/freelancers to build exposure for our brands across the web
  • Liaising with and building contacts in reputable websites 
  • Managing a media budget for that will drive exposure for our websites 
  • Developing our approach to offsite SEO and identifying tactics to increase the strength of our outreach campaigns
  • Developing content briefs and actioning the creation of content
  • Editing and proofing content to ensure it is fit for purpose and publication
  • Competitive analysis and market analysis
  • Monthly performance reporting across all SEO metrics

Skills required:

  • 2-3 years of hands on SEO experience across digital outreach
  • Clear understanding of the context of outreach and where each type of link sits within the SEO profile of a site
  • Excellent project management skills
  • Self learner that will be encouraged to bring ideas to the table regarding our digital link building strategies
  • Good knowledge of best practices for analyzing link data to pull out key points of interest
  • Hungry to develop in a PR and outreach role that encompasses a range of verticals 
  • Strong grasp of English language and grammar

Full time – permanent

Salary: £35,000 per annum

More info

What if I don’t meet 100% of the criteria?

Don’t worry, it’s probably more common than you think. We’d still be keen to hear from you if you think you could excel in the role.

Can I apply for a role that isn’t listed?

Yes – we are open to speculative applications. Get in touch with us and let us know your idea.

How do I apply?

Email us at [email protected], letting us know why you’d be a good fit for the job. Be sure to attach your CV, and link to any relevant social profiles or portfolio work.

Ready to get started?

Contact Us